Joaquín Luque

Joaquín Luque has extensive professional experience in the ceramics industry, particularly in the areas of product, design and colour technology. Throughout his career, he has worked for companies including Porcelanosa, Grespania, Tres Estilos, Cerámicas Aparici and Baldocer, holding positions including Product Manager and gaining extensive experience in the development and evolution of ceramic products. 

In recent years, he has also focused his work on digital transformation and the application of artificial intelligence, computer vision and new technologies in creative and industrial environments. He is currently involved with Naitives, a company specialising in AI-based solutions for the generation and development of high-quality images and their application to creative and production processes. His profile thus combines decades of experience in the ceramics industry with the exploration and adoption of new digital tools applied to product development and innovation.